I AM SHEFALI PAREKH
Capturing love, connection, and the moments that truly matter.
Come as you are—I’ll take care of the rest.
So good to meet you. I’m the one behind the camera – someone who believes deeply in slowing down and preserving the moments that shape our lives.
My journey began at sixteen, photographing joyful chaos inside my mom’s daycare. What started as curiosity blossomed into a career built on heart, artistry, and connection. For the past 9+ years, I’ve had the privilege of photographing newborns, expecting parents, families and professionals across the Bay Area.
I offer a luxury, story-driven experience for those who value meaning and artistry. Along the way, I’ve worked with high-profile individuals, influential tech innovators, CEOs, founders, and families who trust me to document their stories with warmth, discretion, and intention. My work is rooted in authenticity – capturing you as you are, beautifully and honestly.
AWARDS
I am so proud to have been featured & awarded here.
WHAT IT’S LIKE TO WORK WITH ME:
I’m here to make you feel comfortable, confident, and genuinely yourself. I bring a calm, easygoing energy to every session, because the best images come when you forget the camera is even there. Families call me the baby-and-dog whisperer.
FOLLOW MY
My Journey
My first love
Some people fall in love with sports, music, or art. For me, it was photography. At 16, I got my first DSLR, and I instantly knew I had found my thing. I started photographing everything – kids at my mom’s daycare, high school rallies, events, my friends, birthday parties, even the most ordinary moments. I wasn’t just taking pictures; I was seeing the world differently. Every click of the shutter felt like a little bit of magic, and I knew this wasn’t just a phase – it was the beginning of something big.
The leap of faith
I walked across the stage with a kinesiology degree in hand and a camera in the other (okay, not literally). But deep down, I knew my heart belonged to photography. So, instead of following the “traditional” path, I jumped headfirst into building my business straight out of college – big dreams, zero business knowledge, and a whole lot of determination.
The big move
After years of hustle, I packed up my life in the East Bay and moved to San Francisco, officially stepping into my first “big girl” apartment. The city quickly became my muse – endless golden hour backdrops, charming little corners, and a creative energy that made me fall in love with it more every day.
Paying it forward
After 7+ years of building a successful photography business, it’s time to give back. I launched my educational site to help other aspiring photographers – just like I once was – skip the guesswork and get the tools they need to build a thriving business. If you’ve ever dreamed of turning your passion into a career, I’m here to help make it happen.